Gaias Garden
Mural Design
Nestled amongst the concrete and steel facades of the towering offices of Holborn Viaduct in Central London, the community built-and-run Garden offered a platform for celebrations of sustainability and environmental action.
Aim:
Design a Film Poster that incorporates the main title design along with themes of the film in a subtle way.
Design:
A simple striking design that holds strong conceptual depth towards the film. The main visual that striked me the most throughout the film was the symbolism of a Daisy flower so this became the main focal point of the design. The title design for the film used Helvetica, so the design needed to work well alongside it. With the design being of a daisy on a red background, I used a texture overlay to tie all the elements of the poster together and add an organic feel to avoid a flat finish.
Outcome:
A well received film poster design by both the director and the audience. The design worked both portrait and landscape to be used in both print and digital settings.