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Initial Sketches, Critique Notes,

Experimental exploration, mock

ups and annotated contact sheets

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Colourism

Colourism is the prejudice or discrimination against individuals with a dark skin tone, typically among people of the same ethnic or racial group. The poster series created highlights the physical and psychological damage colourism has on people, along with the negative attitudes in beauty culture).
 

The idea to create a poster series based on Colourism was rooted from personal experiences when travelling in Asia. From products such as ‘Fair and Lovely’, I was constantly surrounded by adverts and cosmetics that encouraged the idea that having fairer skin was more beautiful.  

 

The purpose behind designing these posters was to bring awareness to the damage that skin bleaching has on those who use it both physically and psychologically. The design concept of having a series was to combat exclusivity of both gender and race. The label was hand stitched to mimic a clothing label, creating a ‘love the skin you’re in’ mentality along with highlighting how one is lowering the worth of their skin to that of clothing.

This piece was shown in an article by: 

Barfi Culture